SincerelyCreated: zRank 4, 55 products, 10 collections, 6 sales, open for 14 months
Free Time Designs: zRank 3, 35 products, 10 collections, 9 sales, open for 23 months
I wanted to focus on boosting my SincerelyCreated. My ultimate goal is to boost the sales in my stores, but my immediate goal when I started buckling down was to get the zRank to at least a 4 and keep it there. At a zRank of 4, Zazzle says that stores begin to appear in suggested search results and the designer store search results. At this point, my Zazzle store would theoretically start to see a boost in views and possibly sales. The zRank basic info page notes that zRank doesn’t currently factor into marketplace search results but it will soon. I imagine that this page was last updated when zRank was launched, and it could very well be affecting marketplace search results soon if it isn’t already.
I started with my collections. Each store only had 4, but I noticed that there were collections that included products from both shops, but were not visible on both shops’ collections pages. I made all of the collections visible in both shops, which brought me up to 8 collections. I then created 2 more collections, one of which is serving as research for some future project ideas. This added 20% to my store completion.
Then I shared products to my blog and pinterest, which I imagine created viable backlinks to my shop. Good for SEO, good for zRank. One thing to note is that I didn’t just copy the URL from my browser. I clicked the “share” button on the product, and copied the sharing link from there. This does two things. I think Zazzle recognizes that you used the share link and credits you towards the “share 10 products” milestone. It also adds your affiliate identifier to the end of your link so that if someone uses your link to find the product, you get credit for that as well as the sale. This added 10% to my store completion and brought my store completion percentage up to 95%.
Additionally, I added 2 more designs that I’d recently created, this photographer stamp design and this nautical quote print. My intention with these is that these designs are more indicative of my current style and design trends. Thus, creating quality products, as Zazzle tends to like.
3 days later, I checked my shops and the zRank for SincerelyCreated was boosted up from 2 to 4. Woohoo! This lets me know that progressing towards 100% store completion is (or at least the 2 ways in which I made changes are) a strong factor in zRank. It looks like Zazzle values backlinks and promotion (I know this isn’t necessarily news, but it is validating to see a boost in zRank related to this).
It also lets me know that zRank is updated fairly quickly, in 3 days or less from changes made. I’ll continue to make changes, and hopefully narrow this time frame down!
To boost zRank:
- Work on your store completion percentage, even if you can’t get it to 100% right away.
- Promote products by blogging about them, sharing them on pinterest and other social media sites, and thereby creating backlinks to those products and your store. USE THE SHARE LINK on your product!
Although I know that boosting zRank may not necessarily boost my sales, and is really catering to what Zazzle wants, for me it’s a place to start and doesn’t require a monetary investment, only time. I also plan to be doing some research to see what successful Zazzle shop owners are doing to bring in sales.
As a sidenote: I do know that this is not a purely scientific way of testing ways to boost zRank. Although controlling one variable at a time and making small incremental changes would result in more solid conclusions, I’m more interested in getting actual results. As a Zazzle shop owner, I want to see more views and more sales. I do hope that my results and method suggestions are encouraging and helpful to other Zazzle shop owners that are just starting out or are stuck on zRank!